GettyThis month’s article is about the impact the shift towards minority-majority will have on music and, more importantly, on how music can be an asset for building brands and businesses in years to come. That move brought her closer to her Latinx fans and brought Latinx music closer to non-Hispanic audiences, similar to when Justin Bieber remixed Luis Fonsi and Daddy Yankee’s “Despacito” in 2017. Both examples illustrate a trend towards “reverse partnerships” with mainstream artists looking for in-culture and in-language collaborations with Latinx artists. Here are some thought starters of how the minority-majority transformation can impact the music business in the years to come:Native vs. Music has been one of the most visible aspects of the multicultural diversity in our country for decades.

Source: Forbes February 20, 2020 20:26 UTC