First, love of beauty in the Middle East is not just skin-deep. But, the beauty market in the Middle East does not focus upon the past. The beauty and personal care market in the Middle East and North Africa (MENA) region is currently worth over $46 billion, and estimated to reach $60 billion by 2025. They belong to a generation that spends significantly more on makeup, seeks out new, exciting products, and keeps the beauty market on its toes. If you want to find out more about trading in the Middle East, visit the British Beauty Council’s Trade Hub.

Source: The North Africa Journal August 08, 2024 22:20 UTC