It serves more than 250 billion monthly content recommendations, reaching in the region of a billion users every month across the globe. Outbrain has established itself as a game changer for an industry searching for ways to generate revenue while improving user experience and engagement. Improving User ExperienceThe launch of Outbrain followed the exit of Galai’s previous startup, Quigo, a company that invented the market for contextual advertising alongside AdSense. Through this experience came the idea of content recommendation as a better, more friendly solution for both content creators and consumers. Galai states, “I found that while contextual advertising was a big driver of revenue, the user wasn’t getting a lot of value from contextual ads.

Source: Forbes January 26, 2017 19:32 UTC