The reshaping of business is Microsoft's way of being in sync with changes happening in the tech world. In July 2017, Microsoft pivoted to a One Commercial Partner, a structure that completely changed the way it conducted its sales and dealt with its Partner. The value is in the application and by co-selling with our Partners, we come with an industry ready conversations," says Schuster.With One Commercial Partner the thinking is simple. Sodhi adds that the company is adding 6000 Partners globally in the Microsoft eco-system every month and about 400 partners a month in India. Redington's journey with Microsoft started in 1997, but it is still early days under One Commercial Partner setup.

Source: Economic Times April 13, 2018 05:26 UTC