Thus the investment by the San Francisco 49ers in Leeds United. Although Leeds United is a second-tier, money-losing English soccer team, it has a brand that has a solid following in England and is undervalued, the way Crystal Palace was a few years ago. The 49ers know this and know the there is promise in taking a stake in Leeds. The billionaire bought the Jacksonville Jaguars in 2011 and then bought the English soccer team Fulham in 2013. In that deal, the English soccer team also got linked to the New York Yankees, not too shabby a brand.

Source: Forbes May 24, 2018 22:48 UTC