And now he's back in Los Angeles covering LeBron, having grown all too accustomed to packed locker rooms and frenzied media scrums. The current Lakers ecosystem, McMenamin said, reminds him of the team's championship years with Kobe Bryant and Pau Gasol. “There’s a lot more media, for sure," said Tania Ganguli, now in her third year covering the Lakers for the Los Angeles Times. "You saw the locker room pregame how you could barely move around in there. With the LeBron-fueled media attention combined with the Los Angeles market and the Lakers fan base, expect the LeBron ecosystem to become even more frenzied and chaotic as time progresses.

Source: Forbes December 20, 2018 16:52 UTC