STARTING IN middle school, Megan DeStefano began carrying a water bottle around with her. She was an athlete, and her mother had hammered home the importance of drinking water, but her puzzled peers looked at her askance. “People thought it was weird,” said Ms. DeStefano, now 29 and a registered dietician in Temple, Texas. “I was one of the few high schoolers carrying a water bottle with me to class.”Today though, she looks like a prescient early adopter. According to the NPD Group, a market research firm, 105 million water...

Source: Wall Street Journal October 07, 2019 15:56 UTC