It was an expensive existence, especially for Ms. Irgit, who, without the cushion of a trust fund, bounced from job to job. On the Montauk sand, Ms. Irgit was playing paddle ball with a friend, the restaurateur Serge Becker, when he complimented her striking bikini. As Ms. Irgit would later put it, this was the spark that motivated her to start a business. Ms. Irgit looked at the bathing suit and saw untapped “superpowers.” It was bright, colorful and looked fantastic on Instagram. sensibility popular on both the internet and the runway, and Ms. Irgit hoped buyers would see it as sexy but sporty, bohemian but sophisticated.

Source: New York Times December 20, 2018 15:52 UTC