After all, powerful franchise brands are used to the president seeing things their way. AdvertisementEver since his first presidency, Trump has been a big booster for the franchise model. President Donald Trump speaks during a news conference with Israel's Prime Minister Benjamin Netanyahu at Mar-a-Lago on Dec. 29, 2025, in Palm Beach, Florida. “You were screwed,” Trump said, implying he’d saved the franchise model. “We are glad to see Hilton Hotels take this step,” spokesperson Tricia McLaughlin said.

Source: Huffington Post January 07, 2026 05:50 UTC