As generative AI floods the internet with more fake stuff, telling real from fake is becoming nearly impossible. Its trust infrastructure is built on verifying first-party data, and turning that data into programmable value. XION runs underneath, confirming the data is real, without storing your personal data. Whether XION becomes essential internet infrastructure or just another ambitious project that couldn't scale remains uncertain. The fact that 150 brands are betting on XION suggests they're desperate enough to try anything that might actually work.

Source: Forbes December 25, 2025 21:09 UTC