Yes, amazingly, every year, for 23 consecutive years, TJX Companies, Inc. has seen positive comp store sales growth. Yet, despite all these psychological predilections, there is still something out there that could disrupt TJX on both the digital and physical sides of the treasure hunt experience. Soon, in the future, an innovation could come into play that takes the idea of the treasure hunt to a whole new level of customer satisfaction and a whole new level of operational efficiency. The innovation is visual recognition shopping at scale combined with advances in product returns processing and marketplaces. Amazon Go is the best example of visual recognition technology used within a physical retail experience right now.

Source: Forbes March 03, 2019 18:56 UTC