When 2026 draws to a close, you can expect at least one leading dictionary to select ‘looksmaxxing’ as its Word of the Year. The term has been around since the 2010s, but has seen a recent explosion in popularity, both as a point of reference and a way of life. The quick definition is to maximise one’s physical appearance, but the hardcore methods involved and associations with the likes of the incel movement have raised concerns and questions about the subculture. With social media influencers building seemingly lucrative looksmaxxing-themed brands, and the Trump administration leaning into the trend as it continues to wage war in Iran, how toxic is this phenomenon, and what does it tell us about modern-day society? On this episode of The Indo Daily, host Fionnán Sheahan is joined by Nikki McCann Ramirez, political reporter with Rolling Stone, to peel back the sharp, slick surface.

Source: Irish Independent March 16, 2026 20:53 UTC