Viable leads for B2B marketing are coming less and less from social media sources or digital tactics. Some platforms talk about ABM (account-based marketing) and building contextual awareness of buying groups, but for B2B marketing the data is already there. Work with sales to pull a target contact list based on this profile. Contact data typically gives you a lot of information about the people at a company or an account you want to connect with. You can even use contact data to triangulate your first-party data.

Source: Forbes January 05, 2022 23:35 UTC