They’ll look for students with credibility and influence to give them credibility and influence.”Ms. Wertalik oversees a student-run ad agency called Prism. Of the 45 undergrads employed there, she estimated, half are paid to promote products on Instagram. Companies outline expectations for what the sponsored posts should include, such as specific hashtags or promotions for particular items. Isabel Senior, a student at Duke University, worked for LaCroix, the sparkling water company. The company paid her in money and LaCroix products, and if she didn’t complete a task, she said, it docked some of the pay.

Source: New York Times August 31, 2018 19:18 UTC