Taboola has announced the extension of its partnership with The Hindu for the next two years which will enable The Hindu to leverage Taboola’s discovery platform on mobile and web to increase audience engagement, maximize traffic and grow revenue. Under the partnership, The Hindu will continue to use Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real time. With a reach of 60 million page views, this strategic partnership with Taboola will help The Hindu to drive right engagement and create value for its readers. Suhaib Husain, Head Programmatic Digital Sales, The Hindu said, “We are immensely excited to continue our ongoing partnership with Taboola. We are looking forward to our continued association to drive value for our readers and create new avenues for growth.”Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

Source: The Hindu May 31, 2022 07:35 UTC