Medanews4u.com reached out to art and design experts from the world of branding for their take on the new design. ‘Fabulous work of creating hierarchy of weightages’– KV Sridhar (Pops), Global Chief Creative Officer, NihilentIt is a very good design. Earlier, The Hindu used both Sans-Serif and Serif – two different fonts in the headline. I feel that they didn’t want to bypass or ignore the current audience, hence, only minimal changes have been made in terms of layout of the newspaper design. If they wanted to get a younger audience on their side, they should have done the design with little more relevance – it demands a slightly edgier, braver, and bolder design.

Source: The Hindu September 29, 2022 05:39 UTC