Made of Chennai, a brand campaign by The Hindu won under ‘Best in Audience Engagement’ category at WAN-IFRA 2024 Digital Media Awards Worldwide in Copenhagen, Denmark. The awards ceremony held on May 27, acknowledges excellence and groundbreaking digital innovation across a range of categories that recognise the changing way people receive and engage with news. In the online press release by WAN-IFRA, the jury members of the awards said, “The campaign is an amazing project connecting people and the city via comprehensive touch points across various media. This initiative successfully created a vibrant community of Chennai enthusiasts, engaging them both online and offline. It honoured the city by showcasing its people, art, culture, and all the elements that make Chennai distinctive.

Source: The Hindu May 29, 2024 11:33 UTC