The Hidden Equation Behind ‘Expensive’ Wine - News Summed Up

The Hidden Equation Behind ‘Expensive’ Wine


WHAT’S AN EXPENSIVE wine to you? I asked my husband a few weeks ago. According to Karl Storchman, a professor of economics at New York University and the managing editor of the Journal of Wine Economics, income is a key factor in determining what wine drinkers deem expensive. “Income drives perception,” he said. My husband and I handle our finances jointly, so how could his perception and my own be so far apart?


Source: Wall Street Journal March 22, 2018 15:11 UTC



Loading...
Loading...
  

Loading...

                           
/* -------------------------- overlay advertisemnt -------------------------- */