Healthy meals challenger, The Gym Kitchen, is expanding its macro-counted frozen meals offer across Tesco with three NEW recipes, following the success of the existing range. Over the last 12 months, The Gym Kitchen has increased sales by 50%, venturing into frozen ready meals, pizzas, ambient pulse and grain pouches – and yogurts and desserts last month. NPD across multiple categories is a major part of the brand’s growth strategy, bringing a broader target of healthy foodies into The Gym Kitchen offer across different meal occasions. Commenting on the launch, Founder, Segun Akinwoleola, said: “We are delighted to land these fantastic NEW frozen lines into Tesco. This is another step in our journey with more exciting innovation in the pipeline.”The Gym Kitchen Frozen Ready MealsRRP: £2.50 for 400g

Source: The Times November 16, 2023 04:51 UTC