“Our model evolved,” Mr. Peretti said. “We had to shift, and our team was able to adjust,” Mr. Peretti said. Mr. Peretti thinks that model can be expanded. BuzzFeed News was eventually allotted two sales people of its own. “I’ve been really pleased over the last year to see BuzzFeed investing in the business side of news,” Mr. Smith said in an interview.

Source: New York Times January 31, 2020 18:55 UTC