By using Vive experiences, IMAX has greatly reduced the cost of its centers, one of the main obstacles to the financial success of LBE. This year, free-roam VR pioneer Zero Latency won IAAPA’s prestigious People’s Choice Award. Zero Latency co-founder and CEO Tim Ruse was inspired by Star Trek’s Holodek to create the world’s first commercially available free-roam VR experience in Brisbane. Featured in the previous article in this series, its free roam VR experience is nothing less than amazing. In the 90s he was EVP & COO of VR pioneer Virtual World Entertainment.

Source: Forbes March 08, 2017 01:31 UTC