PropelThe 11 personal finance start-ups on this year’s Fintech 50 reflect both the rise of the digital bank and the growing areas of consumer financial behavior that fintechs are seeking to influence. And Credit Karma, the original free credit score startup, has rolled out its own bank service: high yield FDIC-insured money market accounts. Credit Karma earns fat referral fees for users who bite on its recommendations for credit cards, personal, home and auto loans or auto insurance. Paid membership (currently $19.99 a month) adds cash-back loyalty programs, free credit score access and loans designed to build up users’ credit scores. A Harvard Business School case study found users of the app stretched their food stamps a day longer each month.

Source: Forbes February 12, 2020 14:37 UTC