"Throughout much of my esthetics career, I've personally experienced less-than-perfect skin, despite using some of the best skincare products available at the time," Cartwright explains. One by one they wanted more, and it quickly made sense to create a brand and start a business." Today, this online business is known as Crude Personal Care: Cartwright's line of plant-based skincare products with oil-cleansing at its core. I’ve continued to bootstrap the business, and Crude has now generated millions in revenue without any outside funding or large advertising expenditures. People are aware of the problematic ingredients being used in their health and beauty products, and as that awareness increases, the “Clean Beauty” movement is seeing enormous growth.

Source: Forbes January 04, 2019 21:10 UTC