“I still don’t dream of being a florist,” said the 44-year-old former communications director at Tom Ford. Yet there she was, sitting behind a big bunch of yellow parrot tulips at the headquarters of Flowerbx, her company in north London. For Paris Fashion Week , Ms. Hawkings has been booked to decorate the Balmain post-show party and the Sonia Rykiel showroom. She is readying a small shop next to the Chiltern Firehouse hotel in London that she hopes to open in April. Her ambition: for Flowerbx to become the first international flower brand.

Source: New York Times February 27, 2019 20:37 UTC