Here’s another great use for market research. The Farmer's DogAccording to a new study from the American Pet Products Association, Millennials are nowthe largest pet-owning demographic, accounting for 35% of pet owners according to U.S. census reports. We also closely monitor news cycles and receive media and keyword alerts.” By understanding their target market, businesses can research the information that applies to customers’ preferences and behaviors. While the company’s target market spans both millennials and older boomers, the research shows millennials doing more buying for their pets online, making targeted PR a great opportunity for them. What PR messages (and entire market opportunities) could publicly-available market research be providing for you?

Source: Forbes May 08, 2018 04:07 UTC