Typically, farm products go to a village aggregator, then an agricultural produce market committee, then a wholesaler, on to retailers, and finally to consumers. He also estimates that there’s a 10–12% reduction in food waste, compared to the conventional system. Venkatesh Reddy is one mixed-crop farmer, growing produce like tomatoes and potatoes, calling for more support to farmers like himself. Other aspects include help with transport, reduction of waste, market linkages, and technical information. All these show the benefit of a one-stop shop for helping India’s urban farmers to make the most of their work.

Source: Forbes May 05, 2019 03:33 UTC