Home advantage increases chances of medal success for Olympians by an average of 4.5%, according to new research. Nearly a million Brits anticipate hopping over the Channel to cheer on Team GB at the Paris Olympics this summer, spending an average of £4,100 each cheering on their favourite sports stars. Team GB partner NatWest commissioned the research to mark the launch of its new Travel Reward Credit Card, which gives 1% back in Rewards on all travel spend. Tennis (5.83%)Summer of sport spendingAccording to the study, Brits attending this summer’s Olympic Games are expected to spend an average of £4,174 to cheer on Team GB athletes in person. The most fans are willing to spend on a ticket to a big sporting event like the Olympics is £622.

Source: The Guardian July 26, 2024 11:04 UTC