You knew about the placebo effect. And if you knew that, did you know there’s evidence that the placebo effect is growing more powerful over time, as more people learn of the placebo effect, and thus expect to experience it? That’s right: the placebo effect has a placebo effect. He rejects that claim: the expectation effect concerns specific outcomes, not a general effort to feel good. The Expectation Effect shows that, on the contrary, our expectations participate actively in that reality.

Source: The Guardian January 06, 2022 22:56 UTC