As the principal of a 6-year-old lifestyle PR and marketing firm, the question of, “What does PR even mean anymore?” is part of my daily dialogue. And then social media came along — and forevermore, the job of publicists changed. From that point forward, the demand for content propelled radical change in the PR world. So how can brands — especially emerging brands and product designers — be heard? Together, data-driven analytical marketing practices and creative, out-of-the-box PR designs are the power pair that makes a lasting impression.

Source: Forbes May 15, 2018 12:56 UTC