To the casual observer and against the backdrop of several store-closure announcements, it may have seemed as if the retail space was entering a death spiral. The fact is, however, that it’s the consumers, themselves, who are evolving, not just the technology at their disposal. Parallel to their omnichannel pursuits, most traditional retailers are also tapping into technology to gain a better understanding around what drives consumer behavior. To be sure, few industries are as competitive as the consumer space, but retail as a category is far from dead or dying. The question remains, however, whether the experience they deliver can scale over time, while continually evolving to meet the demands of a complicated consumer.

Source: Forbes August 30, 2017 17:15 UTC