Amra & Elma Beganovich in New York A&E[This article is based on a conversation with Elma Beganovich, Cofounder and COO of Amra & Elma LLC]Today more than ever, branding plays a crucial role in a company’s strategy. The competitive advantage of Amra & Elma LLC stems from the unusual combination of talents of the two sisters. Brand strategy therefore needs to be well-focused and in sync with the overall business strategy. “You have to identify the epicenter of influence,” says Elma Beganovich. Elma Beganovich feels optimistic on the economic outlook, but she urges companies to redouble their branding and marketing strategy now.

Source: Forbes September 05, 2020 06:45 UTC