The Economist today announced a repositioning of its lifestyle publication 1843, reducing its print circulation and making content available in its The Economist Classic app. In the past, it was almost 100% print, but starting with the relaunch issue, 1843 content moves to the app. Moving forward, 1843 content will also be integrated into the Economist.com, increasing the number of eyeballs who will view the content and also increasing the advertising. The Economist explains, whereas 1843 tells stories.”Publisher Beard says 1843’s content and environment will attract a range of advertisers who may not otherwise invest with the Economist Group. And similarly, “1843 is not only enjoyed by existing subscribers to The Economist, but also serves as an entry-point to the group’s content, attracting readers some of whom will then not only subscribe to 1843 but also The Economist,” Beard says.

Source: Forbes March 14, 2019 00:45 UTC