Early Access is fairly common for games like these: I've played plenty of online games during a pre-release press period, which is basically what we're doing right now: press also has access. It's a little different in the streaming-enabled world of influencers, however, where early access also translates to early marketing from people streaming. As we saw from Anthem last month, early access can be a double-edged sword: people can get excited about a game by seeing a bit of it early on, but that only works if the game is good. I've talked to several people who played their 10-hour early access trial for Anthem, and that was more or less enough for them. The game enters into a wider early access tomorrow and full release on Friday, so stay tuned and we'll have plenty of thoughts for you.

Source: Forbes March 11, 2019 13:22 UTC