The new media company that would combine WarnerMedia and Discovery has a name: Warner Bros. David Zaslav, the executive who will run the combined companies if the merger is approved by regulators, announced the name at a town-hall-style meeting on Tuesday with WarnerMedia employees in Burbank, Calif.At the event, Mr. Zaslav said the Warner Bros. name would go front and center because the studio — founded in the silent-film era by the immigrant brothers Harry, Albert, Sam and Jack Warner — has produced “the greatest content over the last 98 years.”“At the end of the film,” he said, “you see the word ‘Warner Bros.’ It’s imprinted in all of us.”In his first opportunity to introduce himself to his prospective employees, Mr. Zaslav, who has been in charge of Discovery since 2007, spoke with the WarnerMedia chief executive Jason Kilar from the stage of the Steven J. Ross Theater on the Warner Bros. lot.

Source: New York Times June 01, 2021 20:25 UTC