“Just yesterday, a passerby in our neighbourhood stopped to ask if we were the couple from the Vodafone ad,” said an elated Dhananjayan. In their 70s, ‘The Dhananjayans’ as they are popularly known, are featured as the uber-cool elderly couple (Asha and Bala) in the campaign, chilling in Goa on their second honeymoon after 35-years of marriage. In their leisure time, while Shanta loves watching good English films, Dhananjayan is usually busy watching news or reading articles. Currently, riding on the success and the warm response to the Vodafone ad, the couple said they are open to feature in ads but only if the creative is dignified and interesting. Razneesh Ghai, founder, Asylum Films feels that casting is the high point of the Vodafone campaign which has worked fantastically in connecting with viewers.

Source: Mint May 17, 2017 09:45 UTC