That question is especially relevant today as we confront the rise of what I call The Connected Consumer. But the Connected Consumer does not live in one-off transactions. So how do we tap the Filipino Connected Consumer? Notably, 78 percent of Filipino digital users already rely on AI tools to discover content, make decisions and simplify tasks. Today’s Connected Consumer expects fast delivery, real-time personalization, seamless cross-channel journeys and predictive intuition.

Source: Philippine Star March 01, 2026 17:34 UTC