And even when you are printing, you are still using digital technology. Whitler: What are the top challenges you see firms/marketers face as they attempt to become more digital (i.e., technology, organization, talent, etc.)? Next is to figure out how to integrate the digital experience and engage with consumers before, during and after a sale. One of our airline customers does just that – giving 100 million passengers (in nine languages) their own individual digital experience. You have to understand how the people, training, culture need to change to ensure that the digital transformation is effective.

Source: Forbes May 26, 2018 23:03 UTC