As the CFO of a company with the word “free” in the name, FreeConferenceCall.com, you might be surprised to learn I’m not a big fan of the freemium business model. However, the average conversion rate for the vast majority of freemium companies lies somewhere between 2% and 5%. FreeConferenceCall.com is a perfect illustration of the power and challenges presented by product pricing. • The existence of a free product can completely change user behaviors, pricing and market size. Ultimately, the inherent flaws in the freemium paradigm prevented us from relying on it as a growth strategy.

Source: Forbes February 08, 2019 12:00 UTC