Because of how much the NBA and its teams make every year, it’s no surprise that NBA players are handsomely paid too. There are numerous ways of how the NBA makes money, and all these different revenue streams make the NBA the multibillion-dollar institution that it is and make NBA teams worth billions of dollars. At present, the NBA is under a nine-year media rights deal with ESPN and Turner Sports worth a whopping $24 billion. The present deal, which the NBA is under until the 2024-25 season, also covers ESPN’s rights beyond television and now includes digital, audio, data, highlights, and international NBA rights. The NBA is currently under an eight-year, $1 billion contracts with Nike, producing official uniforms and selling NBA jerseys.

Source: The Nation August 14, 2021 10:01 UTC