Here is a list of some of the major advertisers who are limiting or stopping their advertising on Facebook, with estimates of what they spent last year in the United States from the advertising analytics platform Pathmatics. Honda America$6 millionThe automaker, which includes the Honda and Acura brands, said on Friday that it would withhold ads from Facebook and Instagram in July, “choosing to stand with people united against hate and racism.”Birchbox$947,100The beauty subscription service said on Friday that it would move advertising spending in July from Facebook and Instagram to other platforms and individual content creators, after steadily reducing its reliance on the social media giant over the past two years. Birchbox said it would continue to be active on its Instagram account. Coca-Cola$22.1 millionThe beverage giant, another deep-pocketed advertiser, said on Friday that it would stop all paid ads on all social media platforms globally for at least 30 days. James Quincey, the chief executive, said in a statement that the company would use the time to reassess its advertising standards and policies and would let its social media partners that “we expect greater accountability, action and transparency from them.” A Coca-Cola spokeswoman said that the company was not joining the official Facebook boycott.

Source: New York Times June 26, 2020 20:49 UTC