Anastasia Soare, known by her first name only, is the founder and CEO of her eponymous beauty brand ... [+] she built from the ground up into a billion-dollar business. Anastasia Beverly HilsLike many of the most famous people in history, brow guru and beauty industry icon, Anastasia, is known by her first name only. In the early days, Anastasia had a small salon which served the cult following that swore by her ... [+] Golden Ratio brow concept. Anastasia Beverly HillsIt’s been twenty years since Anastasia launched her brand, Anastasia Beverly Hills (ABH), in 2000 and she says, “It was not easy when I launched.” Social media, which is a massive vehicle for the ABH brand due to the ease of dissemination of education on these platforms, was not around. Anastasia Beverly HillsSURVIVING THE PANDEMICFor all the accolades, growth, and success, like any business, there have been ups and downs and the pandemic has had its impact on the Anastasia Beverly Hills brand.

Source: Forbes July 08, 2021 16:18 UTC