In an arena that is predominantly White, Oke described feeling as if she were an "exhibit," with her Blackness on show against an undeniably White backdrop. The close friends found inspiration behind their shared encounters, sparking the formation of Mount Noire, a London-based ski travel company with the aim of "bringing color to the mountain." Adegobye explains that: "Mount Noire reminds you that you are welcome in all spaces, no matter what your background or heritage is." Mount NoireThrough strategic and snappy hashtags such as #blackgirlsski, Mount Noire has cultivated a global following. Mount Noire and other notable organizations like the National Brotherhood of Skiers (NBS) are tackling these issues head on.

Source: CNN February 18, 2021 00:45 UTC