Americans are binge-watching the U.S. presidential race as a political season packed with cliffhangers heads into its finale. To avoid getting lost amid the Hillary Clinton-Donald Trump drama, marketers launching new TV shows, books and movies are being forced to take evasive action. Election obsession is siphoning away already-elusive audiences. In the fall TV season, prime-time viewers for the top four broadcasters dropped 9.2% from last year among adults under age 50, according to Nielsen. The once-invulnerable giant...

Source: Wall Street Journal October 19, 2016 20:24 UTC