AdvertisementThe Amazon Effect: How Prices Dropped at Whole FoodsImage A side-by-side comparison of Whole Foods receipts from Thursday and Monday, when prices were lowered as Amazon took over as the new owner of the chain. CreditWe went shopping on Monday to see how much cheaper Whole Foods, the supermarket chain known for natural foods and high prices, had become after Amazon took over as its new owner. Amazon announced last Thursday that it would drop some prices at Whole Foods on Monday, its first day of running the chain often known as “Whole Paycheck” for its pricey goods. The announcement, from a company that has upended much of the retailing world, sent shivers through the stock prices of other food chains. Old price: $6.99New price: $6.99(Whole Foods dropped the price of some organic avocados — but not these organic avocados.

Source: New York Times August 28, 2017 22:18 UTC