Spotify, the largest on-demand music service in the world, has a history of pushing technological boundaries and using big data, artificial intelligence and machine learning to drive success. The digital music company with more than 100 million users has been busy this year enhancing its service and tech capabilities through several acquisitions. There’s no doubt Spotify is a data-driven company and it uses the data in every part of the organization to drive decisions. This is just the latest initiative from Spotify to make a concerted effort to empower artists and make them less skeptical of the company. Fans First is another Spotify program that uses data to find an artist’s most passionate fans and target them with special offers.

Source: Forbes October 30, 2017 04:18 UTC