In a nutshell, the “infusion” is Rustan’s strengthening the signature elements Adora was already very well-known for—inspiring explorations, curating personal experiences, fulfilling aspirations—and adding brands that already existed within the group to support what Adora currently offers. But still the Adora way, the Adora interpretation, the Adora curation, the Adora expression,” he adds. It’s getting harder to explain,” Donnie says.” So retailers like Adora and Rustan’s need to cut through the shaft and tell a simple meaningful story and make a simple meaningful connection. For Erica Ilacad, marketing manager at Adora, exclusivity alone has lost its charm for very discerning and discriminating people. For us, at the end of the day, it’s about efficiency and sincere service,” Erica says.

Source: Manila Bulletin October 08, 2016 20:37 UTC