The “Miss Manners” of business gifting, Knack founder Laura Jennings says there is an etiquette of business gifting, which her company discovered by surveying the people that really matter – the recipients. This study, the Business Gift Satisfaction Survey, fills the gap and shows that knowing what business gifts to give and how much to spend can support – or hurt – business growth. Business gift recipients tend to be highly satisfied with the gifts they receive, but satisfaction is a far cry from delight and that is what business gift givers should aim for. Yet over two-thirds of business gifters reporting being less than confident when it comes to selecting and giving business gifts. For those in a quandary about what to give, Jennings concludes with this checklist for fail-safe business gifting:

Source: Forbes September 14, 2018 17:27 UTC