The 10 biggest marketing challengesHow do you know if a “famous guru” is still relevant? Schaefer recently wrote something many of us have been thinking but too tired to type: “The 10 biggest marketing challenges (and, surprisingly, they’re not ‘AI problems’).” He starts by asking: “Are you tired of reading about AI? Me too.” Then he made the case – that the biggest marketing headaches are bigger than AI and many of them were already growing before the robots learned to write haikus. He raises a critical question: if word-of-mouth is the most trusted form of marketing, why are budgets for it, as well as for community and experiential marketing, often minimal? No marketing strategy can compensate for a declining customer base due to lower birth rates.

Source: Philippine Star January 10, 2026 16:18 UTC