This decade hasn't been easy for most agencies and media companies. After clawing their way out of the recession, they faced smaller budgets, lower fees, more competition, and in-housing accelerated. Despite all this headwind, some excelled, and some new leaders, who adapted better to the transforming ecosystem, emerged. Everyone has their favorites, mine are these two: an ad featuring an obese boy running on a dirt road during the 2012 Olympics; and an ad featuring Collin Kaepernick titled “Dream Crazy” which just won an Emmy. A decade ago, almost half the agencies on this list didn’t even exist.

Source: Forbes October 06, 2019 17:19 UTC