LAST WEEK, I wrote about the “foot-in-the-door” technique that is often used by people, although many do not realize it is called by that name. In social psychology, it’s called “door-in-the-face” technique that is preceded by a difficult request, which is often refused, and followed by a not-so difficult request, which oftentimes gets approval. Social media expert Dave Kerpen, in his 2012 book Likeable Social Media, says there are 10 reasons for the “like” button. Promote the “like” button as if you’ll die tomorrow, but do it carefully. Open your eyes to opportunities that can be paved by the “like” button.

Source: Manila Times July 23, 2017 16:18 UTC